Monday’s Wall Street Journal (9/24/07) has an article in the ‘Small Business Link’ (B4) titled
“Three Approaches to Reining in Customer Debt.” by Simona Covel. The three approaches discussed include:
Archives for September 2007
Cash Flow – a subject close to everyone’s heart….
Avoid steering like a drunken sailor… A metaphor for running a business
When I was a young boy, my dad used to take our family to a small reservoir in California, called Lake Woollomes, to go sailing. We had an old 17 foot home-made (not by us) sailboat made of steel. Definitely not the lightest hull on the water…
The Power of Congruence
I recently had the opportunity to give a presentation to a group of business owners on “Simple, Effective (though not always easy) Guidelines for Building and Running Your Business Successfully” (an embarrassingly long title). This high-level overview of key concepts ranged from strategy and marketing to operations, technology and finance.
One of the points I made was the importance of having an established, positive brand image – and the power and value of ‘congruence’ of that brand image in all aspects of your business. I use the word congruence because I like it – and because I could not find it on any list of “annoying business buzz-words or phrases.”
What congruence really comes down to is: